Trust SPG DJARUM BLACK MENTHOL built, grows slowly and is
nourished or reinforced by positive experiences. Those you trust will
consider your best interests and will not exploit you. You will find
trust in all good human relationships. It binds a marriage, it is the
basis for friendship and forms the unspoken pact in the work place.
Trust is belief in a person's integrity, ability and conviction to do
right by us. When trust is secure, it has a ripple effect and it will
spread to others.
Keep in mind that trust can't be built by telling someone only what they
want to hear. Consumers want honest and accurate information and their
trust in you will grow if you provide it. That trust will generate
enthusiastic recommendations of you to other prospective customers.
Think of building a successful business and pleasing your customers as a
matter of trust.
Package Yourself as a Local Professional Celebrity
Another magical approach to the projection of your image to the public
is to package yourself as a local celebrity. Some professional
development experts advocate a financial commitment of five to ten
percent of gross income to promote yourself as a professional or first
class service provider. Create a unique selling point. What is your
specialty? What set s you apart from your competition? Develop and
distribute promotional fliers, not on a copy machine. Have them printed.
Introduce news articles about you and testimonials from satisfied
customers. How do you get testimonials? Easy..you ask for them. When
someone compliments the way you do business, ask them to write it down
so you can use it in a brochure.
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